SUSTAINABLE REUSABLE DIAPER CASE STUDY

 
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CASE STUDY

WASHINGTON STATE UNIVERSITY’S AMDT 1ST PLACE INDUSTRY CASE STUDY ‘20

 

ABOUT

This case study is a strategic marketing research in which it’s purpose is to find a sustainable product that helps reduce the carbon footprint of microfiber waste in the industry through the use of cotton. This was partnered with Cotton Inc.

Coddle is a reusable and sustainable cotton diaper. It is to replace synthetic disposable diapers. The target audience for this product are the ages between the age of 26-30, the average age, range for first time parents in the U.S. Our main objective is to raise awareness and educate new parents about the impact of synthetic diapers due to the contribution of microfiber waste.

 

RESEARCH

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