APPAREL DESIGN
ATARAXY
F/W 2020
THE PROCESS
As an Asian American/person of color, topics and issues of mental health are rarely discussed within families and culture. ATARAXY is my visual representation of mental health. I expressed this with subliminal messages through graphic design, textiles and silhouette of the dress. My process begins from a workflow of rough sketches to Adobe Illustrator to experiment and have a clear image of color and textiles. Illustrator helps me understand construction with layers and patterns. Pattern making is my main technique for pre-production. I will drape and fit on model/form for adjustments. Special techniques I used were patch-working, sublimation printing, and vinyl to heat press printing. Lastly, I used 3D/2D animation and design to showcase my collection.
TARGET MARKET CONCEPT
MARKET RESEARCH
MOOD BOARD
ILLUSTRATIONS
TECH FLATS
LOOK A#0001
LOOK A#0002
LOOK A#0003
LOOK A#0004
LOOK A#0005
LOOK A#0006
PRINTS/ GRAPHIC DESIGN
I used a scanned sketch to illustrator workflow to print these designs on a textile printer and vinyl etcher to heat press.
TEXTILES
NYLON WATER/WIND RESISTANT
2.92 OZ DYNEEMA COMPOSITE (strongest textile fiber, look closely at the needle)
SATIN
DOUBLE ZIP WATERPROOF SEPARATING ZIPPER
3M REFLECTIVE
1.0 OZ DYNEEMA COMPOSITE
3M REFLECTIVE (lining) X 1.0 OZ DYNEEMA COMPOSITE POCKET
WOOL
WATERPROOF ZIPPER
D-RING, KEYCHAIN, LUGGAGE STRAP
CHAIN, CARABINER
LEATHER
SHEER VINYL
PATTERN MAKING
PROTOTYPE/FITTING
MARKETING AND PROMOTION
3D/2D ANIMATION
In the midst of anticipation to showcase this collection, I created these animations to create a build up for what’s to come. Programs I used were Adobe After Effects, Cinema4D, Adobe Fuse, Marvelous Designer, and Blender.
LOGOS AND HANG TAGS
WEB FLOW
I used Adobe XD to start a template of my visual design for this E-Portfolio Page.
FINISHED PRODUCT
LOOK A#0001
Inside, patched on the lining.
LOOK A#0002
LOOK A#0003
LOOK A#0004
LOOK A#0005
LOOK A#0006
BAGS
[DENIM UP-CYCLE] - [DRAPING]